Video Marketing for Small BusinessWhy you should be using video to market your services
Video Marketing for Small Businesses
Video marketing is often overlooked by most small businesses for a number of reasons. I can all of list the reasons why some businesses have shied away from using videos to market their small business, but I would rather focus on the reasons why you should use it.
Videos keep people engaged.
Statistics have shown that visitors will spend 80% more time on a website that has videos compared to a site that does not. Just about any business can utilize simple videos to create more engagement and interaction on their website.
Videos build trust.
You don’t need to hire paid actors to represent your business. There are many different types of videos that can be created to let people know about your business, products, services, etc. Simple explainer videos or even virtual tour/ 360 videos are a great way to give clients an idea of what to expect when they do business with you. For example a 30 second video showing off the new menu items and a quick tour of the dining area can bring in steady local clientele, simply because they watched your video.
Videos help Small Business
Videos can be used on your website as well as your social media accounts. Our clients have seen anywhere from 20 to over 200 new interested clients contacting them every week just from videos that have been optimized for YouTube and Facebook. Imagine what 20 new client calls or inquiries a week could do for your business.
YouTube is still the second largest search engine in the world. Simple marketing videos can increase your traffic, calls and sales.
Below are a few examples of videos that we have either created or just helped to rank for clients.